Vuoi leggere la prima parte dell’articolo? Scoprila qua!

PUNTO 4: Le Potenziali bugie dei tuoi clienti

Nel frattempo negli steps dello sviluppo di Clever.do abbiamo avuto un feedback davvero positivo da parte degli users. I numeri dimostrano che c’è stato un forte interesse nella nostra idea e nel nostro prodotto. Ma siamo stati degli stolti a credere che quello sarebbe stato sufficiente a rendere reali le convesioni. Se abbiamo creato un’indagine più profonda avremmo cambiato la nostra decisione del lancio della startup. Questo perché se le persone affermano che la nostra idea è buona, non è detto che lo sia effettivamente.

Loro hanno davvero mostrato che, anche se un potenziale cliente ha questo o l’altro problema, e vorrebbe trovare una soluzione, lui o lei difficilmente cerca di arrivare al passaggio in cui si cerca una soluzione pratica. Se un problema non è abbastanza pressante da creare una azione volta alla risoluzione dello stesso, le persone impareranno a convivere con esso e cercheranno di farlo spendendo più soldi.

Chiedi ai tuoi potenziali clienti che cosa sono disposti a fare pur di minimizzare i loro problemi. Se non sono disposti a fare nulla, non sarà un problema aspettarsi una soluzione.

Marcus Holmes, nella sua Analysis Post Morte scrive così:

“La principale lezione in questo caso è che non puoi soltanto ascoltare quello che i clienti ti dicono quando ti sembra che corrisponda a quello che vorresti sentire. Tu devi avere la loro assoluta certezza che investirebbero qualsiasi cosa pur di poter usufruire del tuo prodotto, che si tratti di danaro o tempo o entrambi.”

Sì, il tuo potenziale cliente ti dirà che il prodotto è fantastico. In realtà anche le e-mail opt-ins e le indagini di mercato a volte non funzionano. C’è una grandissima differenza tra le persone che ti lasciano il loro contatto e-mail nella landing page e le persone che pagano ogni mese per avere il tuo prodotto.

Dovresti quindi testare il comportamento del cliente, non la sua opinione!

Qualche volta dopo che abbiamo lanciato la campagna, abbiamo trovato che le cose sono state differenti rispetto a quello che la fase di pre lancio aveva lasciato trapelare.

  • La maggior parte delle persone nella Beta list non voleva usare il prodotto
  • Quelli che hanno utilizzato il prodotto non lo hanno effetivamente usato per più di 5 giorni
  • Non lo usavano tutti i giorni, il che rappresentava la componente cruciale del prodotto
  • Nessuno ha pagato per esso

Vuoi capire come non far fallire la tua startup? Scopri come a questa pagina!


NUMERO 5: Il Mercato povero ucciderà il Prodotto

Anche quando hai la tua idea è ben validata e il prodotto sarà pronto, sarà davvero difficile guidare la parabola di acquisizione dei clienti. La realtà è davvero brutale. Ragione numero 2 per cui una B2C startup andrà a fallire nel mercato povero. Questo colpisce il 29% delle compagnie nella nostra ricerca (comparate solo con il 7% delle B2B)

Il marketing è qualcosa che fai con l’obiettivo di aumentare le tue vendite e fare più soldi. Non è una questione di quanto è perfetto il tuo prodotto. Anche un grandissimo prodotto potrebbe avere difficoltà a posizionarsi sul mercato.

“Il marketing richiede competenze sempre aggiornate. La principale causa di fallimento di PlayCafè risiedeva nel marketing. Dev e io arriviamo da PayPal, un fortissimo prodotto virale che per una compagnia ostile al marketing. I nostri sforzi nell’ambito SEO e SEM e le partnership strette erano di buon livello ma inducevano i nostri users a usufruire di un evento constante che necessitava di un lavoro costante.
Come la creazione di contenuti, io non credo che sia soltanto un lavoro da portare avanti part-time. Dal momento che il web è diventato iper-saturo, il marketing rappresenta il fattore di differenza ed è un organismo davvero troppo profondo e complesso per essere lasciato in mano ad un dilettante”.

Se vuoi sopravvivere, hai bisogno di spendere molto tempo cercando i migliori canali di distribuzione. Hai bisogno di identificare quei canali che riusciranno a raggiungere il target di riferimento più rapidamente. Devi assumere delle persone che abbaino come principale esperienza quella nel marketing delle startup. La cosa più importante è che è di prendere il tuo prodotto e e portarlo nelle mani del cliente. Dovresti spendere una quantità equa di tempo di MVP di sviluppo e per la distribuzione.

Fonte articolo: Thinkgrowth

348 Responses

  1. ferragamo belts

    I together with my friends came taking note of the nice hints on your site and then immediately developed a terrible suspicion I never thanked the site owner for those strategies. These guys became as a result joyful to learn all of them and already have very much been enjoying those things. Appreciate your really being quite kind and also for picking out this form of remarkable tips most people are really wanting to understand about. Our sincere regret for not saying thanks to earlier.

  2. gucci belt

    I not to mention my friends have been reading through the good secrets from your website while instantly got a horrible feeling I never thanked the web blog owner for those tips. My young boys are already totally joyful to study them and have pretty much been tapping into those things. I appreciate you for simply being well helpful as well as for figuring out this sort of smart topics millions of individuals are really needing to be aware of. My very own sincere regret for not saying thanks to earlier.

  3. Adidas NMD x Supreme Camouflage2

    After study a couple of of the blog posts in your web site now, and I truly like your method of blogging. I bookmarked it to my bookmark web site record and will be checking back soon. Pls take a look at my site as nicely and let me know what you think.

  4. 100% real jordans for cheap

    My wife and i ended up being absolutely thrilled Raymond managed to finish off his basic research using the precious recommendations he had out of your site. It’s not at all simplistic to just happen to be giving out concepts which most people could have been making money from. And we also already know we have got the writer to give thanks to for that. All of the explanations you’ve made, the simple site navigation, the friendships you will assist to engender – it’s got many superb, and it’s really assisting our son in addition to our family do think the concept is pleasurable, and that is pretty important. Thank you for everything!

  5. adidas ultra boost

    My spouse and i ended up being really glad when Emmanuel managed to finish up his reports by way of the precious recommendations he obtained out of your web pages. It’s not at all simplistic to just continually be freely giving tips and tricks that many the others have been making money from. Therefore we realize we have got the blog owner to thank for this. Those explanations you made, the easy website navigation, the relationships your site make it easier to engender – it’s got everything great, and it’s really leading our son and the family know that the topic is brilliant, which is certainly incredibly important. Many thanks for the whole lot!

  6. nike air huarache

    Thanks for all your valuable hard work on this website. My daughter loves conducting investigation and it’s really simple to grasp why. My spouse and i know all about the compelling manner you convey rewarding tactics through your website and even recommend contribution from other individuals about this situation plus our favorite daughter is always becoming educated so much. Take advantage of the remaining portion of the year. You’re performing a terrific job.

  7. harden shoes

    I not to mention my friends have already been going through the good helpful hints from the website and then unexpectedly I had an awful suspicion I never expressed respect to the blog owner for those techniques. All the young men ended up as a result thrilled to study all of them and have truly been enjoying them. Thanks for actually being indeed kind and also for pick out such quality useful guides millions of individuals are really wanting to be aware of. My very own sincere apologies for not expressing appreciation to sooner.

  8. adidas tubular x

    I must show appreciation to you just for rescuing me from this type of issue. After surfing through the online world and getting thoughts which are not powerful, I figured my entire life was done. Existing without the strategies to the problems you have solved all through the article content is a critical case, as well as the kind which could have badly damaged my career if I had not noticed your web blog. Your good capability and kindness in dealing with a lot of stuff was tremendous. I am not sure what I would have done if I hadn’t come upon such a point like this. I am able to at this point look ahead to my future. Thanks a lot very much for the professional and sensible guide. I won’t think twice to recommend your blog to anyone who desires support about this subject matter.

  9. air jordans

    I intended to post you this very little observation to be able to thank you very much over again for your personal amazing strategies you have documented in this case. It is quite wonderfully generous of people like you to offer publicly all many of us might have offered for an electronic book in order to make some dough for their own end, most importantly since you might have tried it if you considered necessary. The solutions also acted to become a fantastic way to fully grasp that other people online have the same interest much like my personal own to see more with regard to this problem. I am certain there are numerous more pleasurable occasions ahead for people who check out your blog post.

  10. adidas stan smith sneakers

    I together with my guys came examining the excellent thoughts on your web blog and then all of the sudden I got a terrible suspicion I never thanked the web blog owner for those techniques. All the guys ended up as a consequence happy to read them and already have certainly been having fun with these things. Appreciation for simply being simply thoughtful and then for picking this sort of nice topics most people are really desirous to learn about. My sincere regret for not saying thanks to earlier.

  11. calvin klein outlet

    My husband and i were so delighted when Michael managed to deal with his survey out of the ideas he received from your own site. It’s not at all simplistic to simply continually be giving freely procedures which usually a number of people could have been trying to sell. And we acknowledge we’ve got the blog owner to be grateful to for that. These illustrations you’ve made, the straightforward web site menu, the friendships you will help promote – it’s everything superb, and it’s making our son and us do think this theme is amusing, and that is wonderfully serious. Thanks for all the pieces!

  12. adidas ultra boost 3.0

    Needed to post you a little note so as to give many thanks once again with your fantastic pointers you’ve contributed here. It was simply particularly open-handed with people like you to offer unhampered all many people would have supplied as an e-book in order to make some dough for their own end, precisely seeing that you could possibly have tried it if you ever decided. The tips also acted to become great way to understand that some people have similar dream similar to my personal own to learn much more with respect to this issue. I know there are a lot more pleasant periods up front for folks who browse through your blog post.

  13. paul george shoes

    I want to show my love for your generosity supporting those people who require help on that field. Your real commitment to getting the message along appeared to be particularly interesting and has without exception permitted people like me to get to their objectives. Your interesting instruction implies this much to me and substantially more to my peers. Thank you; from all of us.

  14. yeezy boost 350

    I together with my friends have been studying the excellent helpful hints found on the blog and then immediately got an awful feeling I never thanked the web site owner for them. These boys came totally very interested to read through all of them and have really been taking advantage of these things. We appreciate you actually being quite helpful as well as for considering varieties of fine issues most people are really desperate to discover. My personal sincere apologies for not expressing gratitude to you earlier.

  15. dior glasses

    I have to get across my love for your generosity for those individuals that really need guidance on in this study. Your very own dedication to passing the solution all-around came to be pretty useful and have surely allowed professionals much like me to achieve their desired goals. Your entire informative advice can mean a great deal to me and still more to my office workers. Warm regards; from all of us.

  16. michael kors handbags

    My husband and i were now joyous when Edward managed to carry out his homework using the ideas he acquired out of your weblog. It is now and again perplexing to just continually be releasing helpful tips which often the rest have been making money from. We really realize we’ve got the blog owner to appreciate for that. The specific explanations you made, the easy site menu, the relationships you help create – it’s got many spectacular, and it’s really assisting our son in addition to us recognize that the topic is satisfying, which is certainly wonderfully vital. Thank you for everything!

  17. michael kors outlet

    I would like to show my appreciation to you for bailing me out of this type of problem. As a result of surfing through the online world and obtaining advice which were not pleasant, I believed my life was well over. Living without the strategies to the difficulties you have solved as a result of your good review is a critical case, and ones which may have adversely damaged my entire career if I had not noticed the website. The competence and kindness in controlling the whole thing was important. I’m not sure what I would have done if I had not discovered such a thing like this. I can now look ahead to my future. Thanks for your time very much for your expert and amazing guide. I will not be reluctant to propose your web blog to any individual who will need assistance about this subject.

  18. off white jordan 1

    I have to get across my affection for your kind-heartedness for those people who need help with this particular situation. Your real dedication to passing the message all-around came to be exceptionally important and has frequently enabled others much like me to realize their dreams. Your personal helpful guidelines entails a great deal to me and especially to my mates. Thank you; from all of us.

  19. nike basketball shoes

    I simply wanted to construct a small comment so as to appreciate you for some of the precious recommendations you are sharing here. My rather long internet look up has finally been honored with good quality knowledge to talk about with my family. I ‘d suppose that most of us website visitors are really fortunate to exist in a wonderful site with so many special people with helpful ideas. I feel pretty blessed to have encountered your webpage and look forward to some more brilliant moments reading here. Thank you once again for everything.

  20. ultra boost 3.0

    I intended to send you a tiny word to thank you so much as before with the amazing strategies you have featured above. It is so wonderfully open-handed with people like you to allow openly exactly what a number of us might have made available as an electronic book to earn some cash for their own end, notably given that you could have done it in the event you desired. These tactics in addition acted to become great way to understand that someone else have a similar dreams really like my own to learn lots more with regards to this issue. I am certain there are several more fun moments in the future for individuals that view your blog.

  21. lebron 13

    I wanted to send you this very little word just to say thanks a lot as before for the incredible ideas you have shared on this site. It’s so shockingly open-handed of people like you to offer openly just what a lot of people could possibly have advertised as an e book to earn some cash for their own end, particularly considering the fact that you could possibly have done it in case you considered necessary. Those good ideas in addition served to be a easy way to fully grasp some people have the identical fervor like my personal own to find out more on the subject of this problem. I’m certain there are numerous more enjoyable situations up front for individuals that read your blog post.

  22. kyrie shoes

    I just wanted to compose a simple remark to be able to appreciate you for all the marvelous solutions you are giving on this site. My time intensive internet research has now been rewarded with awesome points to go over with my pals. I ‘d point out that most of us website visitors actually are really lucky to be in a wonderful place with many awesome professionals with insightful ideas. I feel very privileged to have used the web pages and look forward to tons of more cool moments reading here. Thanks a lot once more for a lot of things.

  23. balenciaga

    I not to mention my buddies were checking the good information and facts from your site while instantly developed a terrible suspicion I had not thanked the web site owner for those strategies. All the guys are already certainly glad to read them and have in effect actually been tapping into them. Many thanks for truly being really kind as well as for picking out this form of essential guides millions of individuals are really needing to be informed on. My personal sincere apologies for not expressing gratitude to earlier.

  24. yeezy boost 350 v2

    I wanted to post you this tiny observation to finally thank you very much once again for the pleasant solutions you’ve provided on this site. It has been simply incredibly generous of people like you to allow openly all that numerous people would’ve distributed as an ebook to help make some money for themselves, even more so since you might have tried it in case you desired. The points likewise served to become great way to recognize that the rest have similar dream like my very own to learn a little more regarding this problem. I know there are lots of more pleasant situations ahead for folks who see your blog post.

  25. michael kors outlet

    I am only writing to make you understand of the impressive discovery my wife’s daughter experienced visiting your web page. She mastered numerous things, not to mention what it’s like to possess an awesome helping spirit to let a number of people quite simply have an understanding of a variety of tricky topics. You undoubtedly exceeded visitors’ expected results. Thanks for showing these priceless, safe, revealing and also unique tips about your topic to Julie.

  26. nfl jerseys

    I want to show thanks to this writer just for rescuing me from such a difficulty. Because of surfing around throughout the the web and coming across methods that were not powerful, I figured my life was done. Living devoid of the strategies to the problems you’ve solved by means of your guide is a crucial case, as well as the ones which could have adversely affected my entire career if I hadn’t discovered your site. That capability and kindness in playing with almost everything was very helpful. I don’t know what I would have done if I hadn’t encountered such a solution like this. I’m able to at this point look forward to my future. Thanks very much for the impressive and result oriented help. I will not be reluctant to suggest your site to anyone who ought to have direction about this subject matter.

  27. adidas outlet

    I simply needed to appreciate you again. I’m not certain the things that I would’ve made to happen in the absence of those recommendations discussed by you about that subject. It absolutely was a very hard circumstance for me personally, but noticing a specialised way you resolved it took me to leap over contentment. Now i am happier for the work as well as hope you know what a great job you’re providing educating people by way of a blog. Probably you haven’t got to know any of us.

Leave a reply

Il tuo indirizzo email non sarà pubblicato.